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At the beginning of this year, Mini Pops won $10,000 in gap funding from Northeastern University’s Inter-Disciplinary Entrepreneurship Accelerator (IDEA), an organization aimed at helping entrepreneurial students develop their business ideas.
Michael Hans, chief executive of IDEA, told The News that the Taubes have come a long way since beginning the program.
“IDEA has provided them with coaching, resources, $10,000 of funding as well as numerous connections and mentors,” he said. “They have made tremendous progress since they began working with IDEA. With any food product, there are numerous barriers to entry such as competition, supply chain issues and even just getting shelf space.”
The Taubes used IDEA’s grant to purchase new machinery for their business. Hans said Mini Pops did not have the best machinery to run the operation efficiently, so IDEA was able to fund them because they proved themselves to be marketable.
As the company expands, Mini Pops is making its way into several stores all over Massachusetts, including Whole Foods, for a price that usually falls between $2.59 and $2.99. Taube said getting into stores was a significant milestone
“Being adopted into Whole Foods really opens up a lot of doors,” he said. “I think it’s been a huge accomplishment on our part. But getting into the company on a national level is really where we want to be. It would help us get into a lot of other food chain stores and ultimately expand our business.”
In terms of the future, Taube sees Mini Pops turning into another basic household staple. “We want Mini Pops to become a conventional snack as opposed to a specialty snack,” he said.
Hans predicts more success as the brothers continue to expand Mini Pops.
“I honestly have nothing but positive things to say about their venture, the time they’ve put in, and where they’re headed,” he said.
Emma Zheng, a freshman undeclared student, said she eats Mini Pops all the time and the taste reminds her of Quaker Caramel Clusters.
“I think they’re really small,” she said. “They should be bigger. I thought it was going to be some seaweed pill-like technology, like they’re supposed to fill you up, but they don’t.”