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“We remain hopeful that Adidas, as an industry leader, will align its stated commitment to sustainable operations by properly addressing the concerns about workers’ rights. Should that occur, Northeastern would be willing to reconsider its business relationship with Adidas in the future,” the letter stated.
Adidas has since issued a statement that included this excerpt: “The Adidas Group is committed to ensuring fair labor practices, fair wages and safe working conditions in factories throughout our global supply chain. These active efforts are guided by our core values as a company. Importantly, the Adidas Group is confident that we are adhering to and, in fact, exceeding standards our stakeholders expect from us on these matters.”
No Northeastern athletic teams are outfitted by the Adidas brand. However, that does not necessarily mean Adidas does not make money off of the Northeastern brand and name.
“Currently there is apparel, maybe shirts or other kinds of garments, that have the Northeastern logo on it and it’s manufactured by Adidas,” Mike Armini, the senior vice president of external affairs said. “What we decided to do based on a review of the facts is not have any Northeastern logos or trademarks on Adidas apparel.”
That means no more Adidas sweatpants or hoodies in the Northeastern bookstore as soon as July 1, when the discontinuation of the relationship will come into effect.
More costly to Adidas will be Northeastern cutting ties with Adidas-owned Reebok, which currently outfits the Northeastern baseball team.
“It’s kind of like thinking about it on a bigger scale,” Gonzalez said. “If individual people want to wear Adidas that’s fine. I personally don’t because that’s my personal decision, but I don’t judge people who do. It’s more so thinking about how can we make this effective and strategic.”
Athletes will still be able to wear Adidas gear in games if they choose to buy it themselves, Armini said.
Northeastern is the ninth school to cut ties with Adidas in the last year. Rutgers University, Georgetown University, the College of William & Mary, Pennsylvania State University, Cornell University, Oberlin College, the University of Washington and Santa Clara University have all ended relations with the company, according to the website badidas.com, which aims to highlight alleged workers’ rights infractions.
Just like Northeastern, all of those schools have been able to raise awareness of the worker violations through student groups on campus.
“Universities exist because of students. What is a university without students? No longer a university,” Gonzalez said. “It’s really important for students to realize that and come together with that in mind and understand it’s our university and it’s our name that’s being printed on these sweaters being made.”