b.good replaces Boloco on Huntington Avenue

By Leslie Hassanein, staff writer

Organic burger chain restaurant b.good has made its way to Northeastern’s campus. The eatery, which officially opened its doors on Dec. 23, 2016, has proven popular among Northeastern students, with lines sometimes stretching out the door.

The eatery is located at 359 Huntington Ave., a space formerly occupied by Boloco, a Mexican-inspired fast food place that was located in the spot since 2000. Boloco was also replaced by b.good in five other locations around New England after Boloco Chief Executive Officer John Pepper struck a deal with b.good, a restaurant he also helped start.

Many Northeastern students were excited to try out the new healthy menu at the popular lunch spot.

“I came in for fries but ended up getting a burger,” said Michael Crawford, a sophomore psychology major. “I feel like this place is a better fit for Northeastern since Boloco had to compete with Qdoba and Amelia’s.”

Alexandra Mahabir, a third-year School of Law student, said with the exception of its milkshakes, Boloco often left her unsatisfied.

“This place is sent from heaven,” Mahabir said of b.good. “Eating healthy is hard as a law student. Now, there’s no excuse.”

Boloco’s employees were given the opportunity to interview with b.good in the deal. However, only one of the original Boloco staff members currently works at b.good.

“I feel at home here,” said Victor Santos, the former Boloco manager for 11 years and current b.good manager. “I still see the same faces. All that’s changed is the food.”

Many have flocked to the Huntington Avenue location to take advantage of the b.good app, which rewards users with a coupon for a free side item to be used within one week of downloading. The app also gives users the option to purchase menu items and send the pick-up coupon to other users of the app. A feature that the burger company especially prides itself on provides users with the opportunity to donate to various charities.

Santos said that b.good had been experiencing much heavier traffic than Boloco ever did, attributing the extra business to the beginning of the semester.

“Things were slow the week we opened, but once students got back to campus Monday, the line was out the door,” Santos said.

In efforts to become better acquainted with the Northeastern community, b.good will host a second grand opening on Jan. 17 at 6 p.m.

Photo by Lauren Scornavacca

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