Fashion Week features freebies

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Fashion Week features freebies

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By Nia Beckett, news correspondent

On Oct. 13, collegiate fashion lovers attended the seventh annual College Fashion Week at Revere Hotel.

Despite its name, College Fashion Week is a one-day event, featuring a hair and makeup station, a DIY bracelet station, light refreshments and a number of photo booths, followed by three fashion shows. The event is hosted annually in Boston and New York City by Her Campus, a media brand geared towards empowering college women.

Sponsored by a variety of companies, Her Campus handed out lots of free products from brands including Ulta, Almay, Primark and Sabre.

Sabre, a safety brand dedicated to “empowering people to embrace a safer lifestyle,” included practice pepper spray cans, drink kits and personal safety alarms in their goodie bags. The drink kits come equipped with strips that can be placed in drinks to determine whether harmful substances have been added in them. Her Campus Business Development Manager Christy Mraz described Her Campus’s interest in Sabre’s values.

“For college women, whether they’re out running, out with their friends or walking across campus, it’s just so important for them to be aware of their surroundings and their personal safety,” Mraz said.

Primark, an Irish clothing and accessories retailer and sponsor of the event, was also a heavy presence. The company gave away gift cards at the event and sponsored photo booths.

“We love working with Primark because their fashion is super affordable, accessible and on-trend,” said Windsor Western, co-founder and president of Her Campus. “They are also really open to partnering with emerging and up-and-coming designers and collaborating with them to make sure the fashion we’re showcasing tonight is really exciting and new.”

The first fashion show of the evening displayed Primark’s fall collection, while the second collaborated with emerging designer called Matter.

College women modeled for each of the shows in accordance with Her Campus’s female empowerment mantra. As such, the final show was girl-power-themed featuring hcxo.shop, Ali and Ariel, Feminist Goods, Sleep Riot and Primark.

Alexandra Kuenning, a fourth-year international affairs major, is one of the Her Campus Northeastern Campus Correspondents and an editorial intern for the Her Campus brand. On the night of the event, she co-hosted the Her Campus Snapchat, recording various content from sponsors and the event in the form of pictures, Boomerangs and short videos.

“It’s a lot of fun going from booth to booth trying everything out but it takes time to get that perfect shot,” Kuenning said.

The final College Fashion Week for this year will take place at BKLYN Studios at City Point in New York this coming Saturday.