As a Northeastern Alum, I am always interested in helping my alma mater reach its full potential. This leads me to my next point. Much of what I do at Standard and Poor’s in New York City is spent packaging and marketing Standard’Poor’s intellectual property (i.e. research) via the web and/or via email newsletters, thereby promoting S’P’s “Thought Leadership” to the global market place. Anyhow, I think the same approach could be extremely beneficial to Northeastern University. NU should seriously consider publishing industry specific newsletters via the web, and/or via email. Articles could be written by NU students, faculty, and industry leaders who are also alumni, increasing Northeastern’s exposure through published research articles online thus, promoting its “Thought Leadership” more broadly.
Utilizing the power of the internet and its global reach is a highly efficient and effective way to publish thoughtful industry research, analysis and commentaries on an international scale, there by gaining clout in the global community. I strongly believe NU can succeed at creating substantial value in this space if it focuses on areas where it has significant intellectual strengths (i.e. international business, entrepreneurship, high-tech, engineering, nano- manufacturing, biotechnology and pharmaceutical development, etc…) which can all be tied to specific industries.
As we all know colleges and universities as well as many businesses are judged on what and how much they publish. An online industry specific newsletter is an excellent way for NU to promote its “thought Leadership” to the global community.
Industry specific online newsletters are inexpensive to produce and are a quick and easy way to gain immediate access to the global market place. In addition, students who participate will be gaining valuable experience in how to produce and manage an on-line enterprise. They will learn how to do research, and write articles relevant to specific industries, as well as how to market and manage an online publication. Not only are online newsletters an inexpensive and efficient way to publish and promote Northeastern’s “Thought Leadership” worldwide, the university would be doing a great service to Northeastern students by providing them with the necessary tools and skills to do what many leading organizations are already doing today.
Michael Turgeon Class of 1996. Received a BSBA from the business sch. with a concentration in Marketing.
Current Postion: Marketing Specialist Securities Information Services Standard ‘ Poor’s 55 Water Street, 34th Floor New York, NY 10041 Ph: 212-438-2952 Fx: 212-438-7632
