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Reunion tour ‘Spices’ it up

By Danielle Capalbo

There must have been 100 e-mails, Dennis Miller said. Every time the 56-year-old logged into one of his three accounts, the inboxes were spotted with automated messages that said he might win the lottery he’d entered.

What the system didn’t know was that he hadn’t entered. It was the Northeastern music professor’s daughter, a 20-year-old New York University student, who had. She had used all her father’s e-mail addresses to register for tickets to see the Spice Girls.

The legendary pop outfit, which sold 55 million albums at the peak of their career as reported by BBC News, begins a worldwide reunion tour this winter. It’s been almost a decade since Emma Bunton, Geri Halliwell, Victoria Beckham, Melanie Brown and Melanie Chisholm released an album together under the Spice Girls moniker, yet tour dates are selling out rapidly.

The international reunion tour kicks off Dec. 2 in Vancouver, Canada. The Spice Girls will perform at Boston’s TD Banknorth Garden and the DCU Center in Worcester Jan. 30 and 31, respectively.

To buy tickets, which are priced at about $150 each, fans must register first at SpiceGirls.com. Only a limited number of tickets are available, so not everyone who registers is guaranteed a seat. For this reason, Miller’s daughter – and millions of others, internationally – have signed up already, sometimes more than once and using more than one e-mail address.

“I just kept getting e-mails from the Spice Girls’ lottery server,” Miller said. “[My daughter] also had two e-mail addresses [of her own], and my wife has four – she must have entered about 10 times.”

Her enthusiasm is no aberration.

Since the Spice Girls announced a reunion tour in June, hysteria has abounded, and what began as an exclusive 11-stop tour across six continents spread to more cities, Boston included, as tickets sold out in minutes around the world.

BBC News reported last month that more than one million people in the UK had registered for the December concert. At the time, only one UK show was slated – in London – and tickets sold out in 38 seconds, according to the BBC News. In the past month, 16 dates have been added at the city’s 02 Arena, which seats 20,000 people.

“I’ve never seen anything quite like this since the Beatles came to my hometown (New Orleans) 40 years ago,” Miller said. “I think it’s great when any group can generate this kind of excitement.”

Although the group hails from Britain, the tour travels through the United States and Canada before crossing overseas to their homeland.

“It’s a great blast from the past, really,” said Ryan Keenan, a recent Northeastern graduate who founded the Facebook group “Spice Girls Fans.” “I’m sure [the people buying tickets] are mostly my age, who didn’t get to see them the first time around.”

He added Halliwell, also known as “Ginger Spice,” had already left the group when the Spice Girls first came to America in the late ’90s.

The comeback was somewhat unexpected for Melinda Ball, a junior music industry major.

“I wasn’t a fan to begin with,” she said. “I’m honestly surprised that their tour sold out so fast.”

But she said she wasn’t surprised the band stayed marketable in the seven years since they released its last album, Forever.

“They laid low for a while,” Ball said. “But they haven’t disappeared completely. Victoria Beckham is always in the news, and they kept a somewhat positive view of themselves out in the media.”

Miller said he applauds the public relations and marketing teams that have jettisoned the Spice Girls back into the public eye.

“Somebody did an incredible job,” he said. “It’s a professionally run project, and

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