Ibex is now not only a long-horned mountainous goat, but a store that specializes in outdoor clothing on the esteemed, fashion-forward Newbury Street.

Ibex celebrated the grand opening of its first retail location at 303 Newbury St., Sept. 17. The store was founded in 1997 and originally sold its merchandise through its website and other retailers. With headquarters in White River Junction, Vt., its proximity to their homebase provides the ideal backdrop for a flagship store, said John Fernsell, founder and chief executive of Ibex Outdoor Clothing.

The store carries a variety of items, including jackets, tank tops, pants, sweaters, gloves and almost all types of outerwear, for both men and women.

“I got a down-to-earth and invigorating vibe when I was in the store,” said Gina Ruscio, a sophomore finance and management major.

All of Ibex’s clothes are made with New Zealand Merino wool – which is constructed with micron fibers – so while some people may think of wool as an itchy and uncomfortable textile, their products are soft to the touch and easy to wear.

While the fabric is imported from New Zealand, 75 percent of the clothing that Ibex sells is manufactured in the United States. Because of the quality of the material they use, their merchandise comes with an upscale price tag – on average, their dresses sell for $135, gloves for $55 and tank tops for $50.

Wool is a natural and biodegradable material that holds its dye and breathes more than synthetic fibers. Because of its ability to regulate body temperature and resist odor, this particular wool is ideal for any type of athletic gear.

Ibex targets those who appreciate and enjoy being active and outdoors – the “everyday adventurer,” said Fernsell.

Although their products are eco-friendly and high-quality, a $65 scarf may be slightly out of a college student’s price range. However, if you’re looking to invest in a sustainable, lightweight and versatile product that will keep up with you through the years, you may want to pay the store a visit.

– Aurehzu Ashley Rahimian and Allison Ehrhart, News staff