By Juliana Schatz

Despite the city’s endless offerings, many Boston residents are either too young or too broke to fill their social schedules without assistance.

Three Massachusetts Institute of Technology students, Roy Rodenstein, Rebecca Xiong and Geoff Menegay, started going. com, formerly heyletsgo.com, with the intent of connecting young professionals to the city.

Going.com summarizes its mission on its website: “Going is something we started because it’s great to be young in the city, and we wanted to make the most of it. It’s a place to find out what’s going on, who’s going [and] what’s the vibe.”

Using the same networking technology as MySpace and Facebook, Going.com allows users to post profiles, make “friends” and search social groups and events. It uses Wiki technology, allowing users to post events they think are interesting.

Evan Schumacher, CEO at Going.com, called the site “an adult Facebook.” Schumacher, a 1992 Northeastern graduate, said Going.com has strengths MySpace lacks.

“It’s tough to connect on MySpace,” he said. “On Going, you can see who is going before you get there. You can check out whether it’ll be your scene or not.”

In order to match their competitors, Going.com’s marketing team has recently directed its attention toward the large college crowd in Boston, said Dan Mascola, who does marketing for the website.

Mascola, a senior mechanical engineering major, is one of eight college ambassadors at the Boston Going.com offices.

Ambassadors meet with student leaders and local college dive bar owners and are responsible for the new marketing outreach to their collegiate communities.

“Northeastern is much easier [to market to] and receptive because so many of us are still around in the summer,” he said.

Like Facebook, Going.com is attempting to establish a networking mechanism for student groups on campus. Mascola said the website will not only allow its users the ability to connect with their group, but will also be financially supportive for groups who desire to facilitate social causes like green events that may hold forums and pair with online discussion.

Check out Boston’s Going.com at boston.going.com.