Ben Morris is one of the lucky ones.
Morris, a senior finance and marketing major, already has a job lined up after he graduates in April. In fact, Morris even owns the company.
Boston Pedicab is based in a one-story brick shop on West Newton Street in the South End. The company consists mainly of a fleet of five 21-speed tricycle “cabs,” with padded seats big enough for two situated on the rear of the bicycles.
Pedestrians who would rather ride than walk to their destinations can hop on the back and get to where they need to go for a $2 entry fee and $1 every tenth of a mile.
Boston Pedicab is the creation of Morris, who said he decided to investigate the idea after reading an online article about another pedicab company.
“I read an article online and had just returned from San Diego because I was on co-op out there,” Morris said. “I did my research for five months, day and night.”
Now, five months later, Morris is the owner of his own company, in charge of 10 employees and works seven days each week, all the while trying to go to class. He said since he has started his own business he has used almost everything he has learned in class and from his co-op experiences.
Boston is a city where pedicabs can flourish, Morris decided, and with the help of a “family investment,” spent enough money “to put a down payment on a house.” The price tag to purchase just one of the “cabs” can range from $4,000 to $5,000, Morris said.
On St. Patrick’s Day his dream became a reality when, for the first time open for business, Morris and one of his employees took the bicycles for a spin. He said his first night was slow. He attributed the lack of business to people starting to drink early on St. Patrick’s Day and not being out at the bars when his cabs were out there waiting.
Advertising is where Morris expects more than half of his revenue to come from. Each “cab” has at least five different areas where advertisements can be displayed.
However, Morris still has a certain demographic in mind. Tourists are what he is hoping will help drive his business.
“We’re trying to sell the entertainment side of it. The ride just comes along with the experience,” Morris said.
Although he is trying to get his company’s name out to all the Boston-area hotels, Morris still transports anyone who needs a ride. An employee of his even picked up a Northeastern student one night last week.
“He picked the Northeastern student up at Cappy’s, took him to Little Stevie’s and dropped him off around the Mass. Ave. T stop,” Morris said.
For the mile journey, the student would pay around $12 for a pedicab ride, and $3.85 if the student took a Metro Cab taxi.
Now that he has started his business, Morris is adding another project to his laundry list. Morris is advocating for a city ordinance, which he wrote, to require all pedicab drivers and pedicabs to be licensed.
Currently they are not required to be licensed by the city; however, bicycle messengers are required.
Morris already has about 10 drivers working for his company, two of which are Northeastern students.
International business major and bike operations manager Derek Haley said although he too is graduating in April, he will still work for his friend.
“It’s a great idea, it’s something a lot of other cities have and it’s just a great opportunity,” Haley said.
There is no limit to how far Morris will take his company, but there is a limit to how far he will take his customers. The roughly square boundary, Morris said, stretches from the South End near Northeastern, to the North End and the Financial District, along Atlantic Avenue, over to the Fenway and Kenmore Square area, to Beacon Hill and everything within those lines.
He said he hopes to be able to bring his “cabs” to all the major national sporting events such as the Super Bowl and the National Basketball Association All-Star game.
Expect to see Morris’ “cabs” riding around the streets of Boston year round. The “cabs” come with detachable canvass covers, which keep the passengers warm and out of the elements, he said.
By the time the summer season hits Boston, Morris would like to have between 10 and 15 of his bikes “trolling” the streets and giving customers a lift.
“I know the first year’s going to be tough, but as long as I can get through that, it’ll catch on,” he said.