By Mike Devine

In an effort to reach out to younger audiences, the Boston Symphony Orchestra (BSO) is bringing back the BSO College Card for the 2007-08 season.

The card, currently in its fourth year, is available to Boston-area college students. It allows students to attend 19 specified concerts starting today through April 24, 2008 in addition to eight open rehearsals for a price of $25, as opposed to the $32 to $103 price tag on individual concerts.

Sarah Manoog, a BSO spokesperson, said the card is a “great mechanism to reach out to college students” because they are often a difficult audience to attract.

“The card allows us to bring people to concerts who might not otherwise attend,” she said. “It also works out that many of these students fill seats if the shows aren’t sold out, which makes it a great opportunity for both parties.”

The concerts available to cardholders include contemporary and classical works, from a world premiere by Elliott Carter to Mozart and Beethoven. Guest performers scheduled to appear at the concerts include violinist Christian Tetzlaff and cellist Yo-Yo Ma.

Dayna Bradstreet, president of Northeastern’s concert band and orchestra, said he thinks the program will be effective.

“The BSO is a world class ensemble that’s right around the corner from campus,” she said. “The card is a great step in encouraging students to go.”

Some other Northeastern orchestra members said they were unaware of the card.

“I think [the BSO] needs to make things more known, because I’d definitely get it had I known about it,” said Alyssa Mastrocco, a freshman English major.

Manoog said the BSO relies substantially on partnering with colleges to sell the cards at group rates as part of a marketing plan.

“We have limited amount of money on our end, so it’s important we work with institutions to raise awareness,” she said.

Students can purchase the BSO College Card at the Symphony Hall Box Office, located at 301 Massachusetts Ave.