By Daniel Buono
Sitting on beanbag chairs and playing the video game Mario Party, members of the Boston-based band Clatter Clatter said they hope to attract new fans at a Nov. 22 show being organized by a group of Northeastern music industry majors.
Producing the show, which will take place at afterHOURS, is one part of a project that these students are working on for their class, The Record Industry. The project has students organizing a concert for three artists, whom they chose and signing them to an imaginary label, said professor Andrew Mazzone, who teaches the class. In addition to indie rock band Clatter Clatter, the students chose another Worcester-based group, hard rock-influenced Transit and a Brooklyn rapper, Meta4.
“Students go out, find an artist, sign them to their ‘label’ and give them three months of promotion, graphic design recording and basically all the things you would do if you were working for a real artist,” Mazzone said.
Students from the class said the course has been hands-on and allowed them to receive real world experience.
“We learned a lot about the music industry and it was almost like a co-op,” said freshman music industry major Angela Garrido, who is in the class and working with Meta4.
Mazzone said the course is a culmination of all the aspects of what goes into signing and recording an artist.
“People don’t realize how strong of a music school we are,” said senior music industry major Alexandra Levine.
Levine, who works with Transit, said students in the class realized the competition of surrounding music-based schools in Boston, but said Northeastern’s program is just as good.
“I think it’s hard to compete with other music schools like Berklee, but our music program is well-rounded,” said senior music industry major April Griesdorn, who is also working with Meta4.
Middler music industry major Samantha Chilli said the groups picked artists to work with based on the artists’ styles of music, and some students said creating the show’s line-up did not cause conflict because the bands’ sounds were different.
“Transit is very energetic, Meta4 breaks up the [other] two bands and we have a soft indie rock ending with Clatter Clatter,” she said. “The bands may sound the same on paper, but they are totally different. They each have their own audience and they are very diverse.”
But just like in the real world, students said there were some minor hiccups throughout the process of the class project.
“The biggest problem was that the band [Transit] was made up of college students and we’re all college students,” Levine said. “It made it hard for scheduling studio time and other meetings, but it all worked out.”
Mazzone said another concern arose when deciding on which artists to represent.
“The groups were picked randomly and not everyone was going to agree on an artist and that’s a real world situation,” he said.
Students said they pooled their resources among friends, acquaintances and other contacts to try to book artists.
“Initially [student] Bryan Lally called me because he had known us for a little while and briefly explained the project to us,” Transit guitarist Tim Landers said.
He said the band worked on a song for a week and then went to the studio to record it with the students.
“We all listen to a bunch of different kinds of music that we all wanted to use,” Landers said. “[We wanted to] make a cool combination of something that hasn’t been done before.”
Keith Nelson of Clatter Clatter said it was easy to keep in contact with the students and that the process went smoothly. He said he is looking forward to seeing how the show impacts the band’s fan base.
“We’re hoping to get more exposure from the show and hope the people at Northeastern become fans,” he said.
Clatter Clatter guitarist Wayne Whittiker said that overall the project was as beneficial to the bands as it was to the students.
“Working with [Northeastern students] was a good process and they did some things we wouldn’t be able to do ourselves,” he said.
The free concert is an NU+1 event and takes place Saturday at 7 p.m. in afterHOURS.