By Gina-Maria Garcia, News Correspondent

Where there’s a wheel, there’s a way.

Two recent Northeastern University graduates, Josh Trautwein and Daniel Clarke, shared one goal: improving access to healthy foods. Taking matters into their own hands, they introduced Boston to its first farmer’s market on wheels.

Called Fresh Truck, this unique farmer’s market debuted in Boston’s City Hall Plaza on July 11. The mobile retail operation delivers local fruits and vegetables directly to Bostonians who struggle to obtain fresh produce, targeting areas such as Roxbury Crossing and Charlestown.

Tratuwein came up with the idea for a mobile market in 2012 and by the end of the year, the duo had turned to Kickstarter to raise money. In 50 days, they raised $32,108. Their goal was $30,000.

The alums have personal reasons for trying to raise awareness of healthy living in American society.

    “I think an interesting thing for me in this whole experience is that I grew up eating really unhealthy.” said Trautwein, who graduated with a degree in sociology three years ago. “My family didn’t have a – I don’t feel like – a very good sort of culture of food built into their family.”

Clarke, however, always had a passion for living a healthy lifestyle and felt it was his calling to help members of his own community have the same food options that he had access to.

“Personally, I’ve always cared about my own health and eating healthy stuff like that, but I didn’t recognize how bad of a problem food accessibility was and how that kind of drives so many diet related health disparities and health illness, and when I saw that this was such a big problem going on in my own backyard and I had no idea about, it kind of bothered me,” Clarke said. “Since then I think I’ve kind of became obsessed about health.”

Clarke, who graduated this past spring with a degree in finance and entrepreneurship, said Fresh Truck hopes to eliminate barriers such as high food prices and a decline in community grocery stores.

“We’re all about getting food accessible and affordable to everybody, regardless of where you live,” Clarke said. “There are a lot of areas in the city that don’t have a lot of access to grocery stores, so we want to get healthy foods into there so that no matter where you live in Boston, hopefully everywhere at some sort, in time, you can get healthy fresh foods at a price that’s affordable.”

 One of the differences between Fresh Food and local supermarkets is in the freshness of produce. Trautwein said many of their

products are available to customers faster than they would be in grocery stores. Fresh Truck buys from the New England Produce Center in Chelsea.

“A lot of people won’t buy our avocados the first day that we sell them because they’re not ripe yet,” he continues while pointing to a basket filled with the green fruit. “It’s kind of a good problem to have, it means our foods are very fresh.”

“We travel every morning to pull our foods from the market the day of,” says Trautwein.

Joan Rammnath, who has purchased from the Fresh Truck once before and was walking away with a couple of fresh plums, visited the Fresh Truck near her work at the New England Baptist Hospital on her lunch break. She noticed the difference between Fresh Truck and her local market –  freshness and price-wise.

“I know it’s different,” Rammnath said. “I buy garlic at Stop & Shop, and [Fresh Truck’s] is better. The peppers look more healthier, the cucumber was good, young with no seeds in it.” “The plums are a dollar. I go to Stop & Shop all the time and I think the prices [at Fresh Truck] are cheaper.”

And cheaper groceries is exactly what college students in the area are craving.

“I definitely want to try out this new truck for my groceries,” says Samir Narula, a fourth-year biology major. A self-proclaimed health junkie, Narula said Fresh Truck satisfies both his health goals and college budget. “I’m in college, I’m not trying to spend a fortune on food, and sometimes I have to if I want to eat good, so I like the idea of Fresh Truck.”